Overview
Product Marketing Manager Jobs in Yerevan, Armenia at Pascal Gaming
Title: Product Marketing Manager
Company: Pascal Gaming
Location: Yerevan, Armenia
Are you GAME to JOIN US and be our new Product Marketing Manager?
Pascal Gaming is on a search for a new player to join our team.
Responsibilities
- Positioning & Messaging:
- Craft and evolve product positioning, ensuring a consistent brand voice and communication strategy across all channels
- GTM Strategies:
- Design and execute impactful Go-to-Market strategies for new game releases, while sustaining momentum for existing successful titles
- Sales Enablement:
- Develop compelling marketing collateral that highlights the Unique Selling Points (USPs) of our games for casino operators, affiliates, and key industry stakeholders
- Cross-Functional Collaboration:
- Partner with Sales, Business Development, PR, and Product teams to translate market insights into tangible product enhancements and high-performing promo campaigns
Requirements
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field
- 2+ years of experience in product marketing or brand management (preferably within IT or Fintech sectors)
- A proven track record of successfully launching and promoting products, backed by measurable business results
- A deep understanding of GTM strategies, promotional mechanics, and player retention techniques
- Proficiency in analyzing campaign performance metrics and using data to optimize marketing strategies and ROI
- Ability to conduct thorough market research and competitor benchmarking to maintain a distinct product advantage
- Strong experience in overseeing the creation of high-quality marketing assets and ensuring they align with the product’s value proposition
- Hands-on experience managing multi-channel campaigns
- Fluency in English is necessary for international communication and strategy development
- Prior experience in the iGaming or gaming industry is a significant plus
- Ability to translate technical game features into exciting player-facing benefits
- Excellent interpersonal skills to bridge the gap between technical product teams and commercial sales teams
- Thriving in a fast-paced environment with frequent new game releases
Do you like to learn hard, work hard and play hard?
Do you imagine better things, technologies, future?
If you answered “Yes” to at least two of these questions then we might be a great fit for you.
