Overview
Product Marketing Manager Jobs in Singapore, Singapore at Alliance Digital
Title: Product Marketing Manager
Company: Alliance Digital
Location: Singapore, Singapore
Product Marketing Manager (Alternative Markets, Singapore)
We are seeking a full-time Product Marketing Manager based in Singapore to own end-to-end product growth and adoption across alternative markets in Asia. This role requires a data-driven, collaborative marketer who can translate customer insights and market signals into compelling go-to-market strategies, content, and enablement programs.
Responsibilities:
Go-to-Market Strategy & Execution
- Develop and execute comprehensive GTM strategies for key consumer products, ensuring alignment with overall business objectives.
- Lead GTM planning and execution for new product launches and ecosystem milestones — from pre-launch teaser campaigns to post-launch adoption drives.
- Own the launch calendar and ensure every major product moment has a corresponding marketing moment.
- Define and track GTM success metrics (signups, integration counts, media coverage, social reach, adoption, etc.) and drive measurable business growth through data-driven problem solving.
Product Positioning & Narrative
- Develop and own the positioning, messaging, and narrative for products.
- Craft compelling product narratives that clearly articulate value propositions for both sides of the marketplace.
- Gather and synthesize customer feedback, behavioral data, and market insights to improve product-market fit and messaging.
- Act as the voice of the market and advertisers to Product teams, influencing product strategy, roadmap prioritization, and feature development.
Cross-Functional Collaboration
- Work with cross-functional teams (Product, Lifecycle, Customer Success, Sales, Engineering, Community) to ensure product intent, experience, and messaging are aligned.
- Coordinate launch timing, messaging, and distribution across internal teams and external stakeholders.
- Serve as a key point of contact for campaign planning, calendar management, and workflow coordination.
Social Media & Community
- Develop and execute engaging content strategies, live activations, and interactive campaigns to maximize fan participation and brand sentiment across social media channels.
- Manage official channels to drive fan growth and strengthen community relationships.
- Lead the conception and production of thumb-stopping social content that aligns with brand and campaign objectives.
- Collaborate with creative teams and external partners to ensure high-quality, culturally relevant content.
- Monitor conversations, trends, and performance metrics; provide insights to optimize content and engagement strategies.
- Support crisis management by identifying sensitive issues early and escalating risks appropriately.
PR & Content Production
- Support PR efforts by collaborating with the internal PR team to draft press releases, develop media kits, and support media outreach to secure positive coverage.
- Leverage emerging technologies (including AI tools) to generate content and execute end-to-end content production series as needed.
- Ensure all content meets brand guidelines, compliance standards, and platform requirements.
- Maintain meticulous organization of social assets for efficient retrieval, reporting, and future reuse.
Enablement & Growth
- Drive measurable business growth by partnering closely with Sales teams to translate performance data, market signals, and advertiser insights into scalable best practices.
- Design and deliver high-impact product enablement, including sales training programs and data-backed product marketing materials that accelerate adoption and performance.
- Leverage data, experimentation, and market analysis to identify growth opportunities, optimize product positioning, and unlock incremental revenue across priority verticals.
Qualifications
- Bachelor’s degree + 5+ years in product marketing, product strategy, digital advertising, or brand marketing campaigns.
- Proven experience taking a product or feature from concept → positioning → GTM → performance tracking.
- Hands-on experience launching campaigns and experiments across multiple channels.
- Strong analytics skills with ability to interpret complex data and generate actionable insights.
- Collaborative mindset with strong stakeholder management and project coordination skills.
- Ability to self-motivate, prioritize projects, and influence cross-functional partners.
- Fluent in English and Mandarin (to engage with customers and internal stakeholders).
- Based in Singapore, with focus on alternative markets in Asia.
Preferred:
- Experience with digital advertising products in a product marketing capacity.
- Familiarity with app marketing, gaming, or lead generation advertising products.
- Deep understanding of digital marketing ecosystems, advertiser objectives, and performance-driven verticals.
- Advanced quantitative and analytical skills, with passion for solving growth challenges through data and experimentation.
