Overview
Public Relations Manager Jobs in Kuwait City Metropolitan Area at Keeta
Title: Public Relations Manager
Company: Keeta
Location: Kuwait City Metropolitan Area
About us
Keeta is an independent brand under Meituan, the world’s largest tech-driven retail company. We specialize in food and consumer product delivery services across international markets, guided by our mission: "We help people eat better, live better."
Following our successful launch in Hong Kong in 2023 and full market entry into Saudi Arabia, we are now expanding into the UAE, Kuwait, Qatar & Bahrain as part of our continued global growth.
Role Summary
As the PR Manager for Kuwait, you will be the primary custodian of Keeta's brand reputation in this critical market. You will move beyond execution to own the local communication strategy, navigating a highly regulated environment with autonomy. You will act as a strategic partner to the business, translating global vision into local relevance, and serving as the line of defense in crisis management.
Key Responsibilities
1. Strategic Planning & Narrative Ownership
- Own the Strategy: Develop and drive a comprehensive PR strategy specifically for Kuwait, ensuring it supports local business growth while aligning with Keeta’s global brand guidelines.
- Local Storytelling: Craft and disseminate compelling narratives that resonate with Kuwaiti culture, users, and partners, effectively differentiating Keeta in a competitive market.
2. Crisis Management & Reputation Guard
- Lead Crisis Response: Act as the primary lead for all local crisis communications. You will be expected to make swift, sound judgments to protect the company’s reputation under pressure.
- Risk Mitigation: Proactively monitor the regulatory and social landscape to identify potential reputational risks early. Build a robust "firewall" around the brand in collaboration with Legal and Compliance teams.
3. Media Relations & Stakeholder Engagement
- Network Building: Cultivate and maintain direct, high-level relationships with top-tier Kuwaiti media (Arabic & English), key opinion leaders (KOLs), and industry influencers.
- Spokesperson Support: Prepare local leadership for media interviews and speaking engagements; ensure all external messaging is culturally sensitive and precise.
4. Cross-Functional Collaboration
- Partner with different teams to amplify product launches and campaigns etc through media, maximizing the impact of our local investments.
5. Leverage AI tools
- (eg, ChatGPT, Copilot, or equivalent) to automate repetitive tasks, accelerate data analysis, and drive measurable efficiency gains in daily workflows.
- Collaborate with AI systems to enhance output quality; take ownership of outcomes and continuously refine human-AI collaboration practices.
Requirements
- Experience: 6+ years of progressive experience in Public Relations or Corporate Communications, with a deep understanding of the Kuwaiti market.
- Industry Background: Proven track record in the Technology, Internet, or highly regulated sectors (e.g., Finance, Logistics) is strongly preferred.
- Language Skills: Native-level Arabic and fluent English are mandatory. (Mandarin is a plus but not required).
- Crisis Readiness: Demonstrated experience in successfully managing high-stakes crisis situations and complex stakeholder issues.
- Independence: Ability to work autonomously in a fast-paced environment, making decisions with limited supervision while keeping Keeta Global informed.
At Keeta, we foster an innovative and collaborative environment that values creativity and teamwork. We embrace a rich diversity of cultures and perspectives, empowering you to make an impact.
Join us and be part of this dynamic community that is redefining the food delivery experience!
