Overview
Regional Marketing Manager Jobs in South Korea at Lloyd Morgan China
Title: Regional Marketing Manager
Company: Lloyd Morgan China
Location: South Korea
Regional Marketing Manager — Korea
Location: Seoul, South Korea (Hybrid)
About Us
We are a fast-growing AI creative technology company redefining how professionals produce visual content. Our platform serves as an AI-powered creative studio — integrating advanced image generation, video production, and intelligent design workflows into a single, intuitive workspace. With a rapidly expanding global user base and strong momentum across Asia, we are now building our presence in Korea and seeking a hands-on marketing leader to drive market entry and growth.
What You'll Do
Market Entry & Growth Strategy
- Lead the end-to-end go-to-market strategy for Korea, from brand positioning and audience segmentation to pipeline generation and revenue impact
- Build and execute localized marketing campaigns that resonate with Korean creators, designers, agencies, and enterprise clients
- Own the full-funnel marketing motion: awareness, acquisition, activation, and retention
Content & Narrative
- Develop compelling, locally relevant content and brand narratives around AI-powered creativity
- Stay deeply attuned to Korea's tech and AI landscape — track trends, cultural moments, and competitor moves to ensure our messaging stays sharp and timely
- Produce and localize high-impact marketing assets (campaigns, case studies, social content, events) that demonstrate product value
Cross-Border Collaboration
- Serve as the critical bridge between the Korea market and our China-based HQ (Marketing, GTM, Product)
- Ensure seamless information flow: translate local market insights into actionable feedback for product and central teams, and align Korea initiatives with global strategy
- Partner with local agencies, KOLs, media, and community leaders to build brand credibility and expand reach
Localization & Ecosystem Building
- Adapt product positioning, messaging, and go-to-market playbooks to fit Korea's unique digital ecosystem (Naver, Kakao, local ad platforms, creator economy)
- Establish and nurture relationships with local partners, communities, and industry stakeholders
- Build a sustainable pipeline of local marketing resources and talent
Revenue Alignment
- Work closely with local sales/BD leadership to ensure marketing efforts directly support pipeline and revenue goals
- Track, measure, and optimize marketing performance with a strong focus on ROI and business outcomes
Who You Are
- 3-5 years of marketing experience, with at least 3 years in a leadership or senior IC role within Korea's tech, SaaS, or creative tools industry
- Proven track record of launching and scaling products in the Korean market — you know the landscape, the platforms, and the culture
- Strong content instincts and creative judgment — you can craft narratives that land, and you have a sharp eye for what works in Korea's fast-moving digital environment
- Deep interest in AI — ideally with direct experience in the AI/ML space; otherwise, you can demonstrate hands-on fluency with AI tools and a genuine passion for the technology
- Bilingual fluency in Korean and English; Mandarin Chinese is a strong plus (given HQ communication needs)
- Entrepreneurial and execution-oriented — comfortable operating with ambiguity, building from scratch, and getting into the weeds when needed
- Exceptional cross-cultural communication skills — you can navigate different working styles and align stakeholders across geographies
Nice to Have
- Experience with creative tools, design software, or platforms serving designers, marketers, or content creators
- Existing network within Korea's AI, design, or advertising communities
- Background in growth marketing, performance marketing, or community-led growth
- Prior experience working with China-based companies or in a matrixed global organization
What We Offer
- The opportunity to shape and lead marketing for a high-potential market from the ground up
- Direct impact on a globally ambitious AI product with cutting-edge technology
- Competitive compensation and equity participation
- A collaborative, fast-paced environment where initiative is valued and results are recognized
