Overview
Research Manager, Brand Tracking Jobs in South Africa at Cruitical
Title: Research Manager, Brand Tracking
Company: Cruitical
Location: South Africa
About the job:
Cruitical is hiring on behalf of an AI MarTech startup making brand tracking for fast-moving companies hassle-free. They replace slow, agency-assembled brand tracking reports with a continuous, AI-native platform that delivers research-grade, actionable insights in real time. In only a few months, they've won over Product Hunt, landed on a Times Square billboard, and are running live trackers for clients across three continents. This is an early research hire on a team that is scaling fast.
The Role:
A Research Associate here owns the craft that makes a tracker trustworthy: study design, survey programming, fieldwork management, and turning numbers into something a client can act on.
Brand tracking only works if the study is designed well, fielded cleanly, and explained clearly. That is the job. You are not handing work to an ops team or presenting slides someone else built. You program the survey, run the wave, check the data, and sit with the client when the results land.
Month 1: You are onboarded onto active trackers and learning how this team runs waves at startup pace. You have programmed surveys, managed quotas and fieldwork, and caught issues before they become permanent. You have sat in on at least one client readout and seen how research conclusions get delivered in the room.
Month 3: You are owning tracker waves end to end across multiple accounts. Clients know you as the credible, friendly face on their data. You are flagging methodology questions early, keeping documentation tight, and helping shape how research operations scale as the company enters new markets.
Who thrives here:
- You have real market research experience across design, fielding, and analysis, and you are comfortable in the operational detail, not just the strategy layer. You have programmed surveys and managed fieldwork before. Alchemer is a plus; Qualtrics, Decipher, Forsta, and similar tools transfer fine.
- You are obsessive about accuracy and consistency. A mis-keyed question or a missed quota can break a wave permanently. You check, then check again, and you know when something needs a second pair of eyes.
- You explain clearly, including to non-technical clients. You can turn a chart into a story someone acts on, and you write documentation people can actually follow. This company is remote-first, and clear writing is how work gets done across time zones.
Some nice-to-haves:
- Brand tracking experience, or familiarity with mental availability and Category Entry Point thinking
- Experience juggling multiple tracker waves or recurring research programs at once
- Very-early-stage startup experience, where you helped build process instead of inheriting it
Why this role?
- The startup is building in one of the most exciting, and untouched spaces that will see monumental growth with AI. FMCG companies, SaaS giants, and huge brands all want to learn more about how their identities are perceived by their customers. The startup is filling a gap that needed to be filled yesterday.
- Competitive salary in a company with paying clients, growing revenue, and a category ready for its first real technological moment.
- Front-row seat as the team scales trackers into new markets and regions.
- A founding team that has scaled category-leading businesses in this exact space.
- Fully remote, ideally based in South Africa.
About the hiring process
This role is being filled through Cruitical's assessment platform. Everyone who applies gets an actual shot at the role and guaranteed actionable feedback. Instead of six rounds of interviews, you'll complete a structured work simulation that mirrors the actual job. You'll work with real tools, solve an ambiguous problem, and demonstrate how you think. The company gets signal on what you can actually do. You get signal on whether this is work you'd enjoy.
You do this once, and we match you to fitting jobs at accelerated stages. Fair, and fast, for everyone involved.
Apply here or reach out to learn more about the company.
