Overview
Responsable des ventes Jobs in Brussels Metropolitan Area at John Martin S.A
Title: Responsable des ventes
Company: John Martin S.A
Location: Brussels Metropolitan Area
WHO WE ARE
Our family business near Brussels is expanding nationally and internationally, with our distinctive beverages reaching new markets throughout Europe and beyond.
We are a company that dares. Proud of its international brands (Guinness) and national ones (Gordon, Waterloo, Blonden Os, etc.), innovative in its recipes, agile in its organisation, and resolutely international in its vision. We combine authentic artisan expertise with the ambitions of a modern, fast-growing company. We are now entering a new strategic phase and we are looking for the talent to drive it forward.
Joining us means becoming a key player in an authentic entrepreneurial adventure, where your decisions matter, your results are visible, and your ambition has every opportunity to flourish.
YOUR MISSION
You are not simply a sales professional, you are an entrepreneur within the company. Reporting directly to the Management, you take ownership of commercial development with a high degree of autonomy, design ambitious market strategies and execute them with rigour and intensity.
Your playing field: Belgium as the core market, with growing European opportunities to build from the ground up.
Management & Commercial Strategy
- Co-build and steer the annual sales plan in collaboration with Management
- Define and track annual objectives (revenue, margin, listings, distribution, rotation); lead regular performance reviews
- Manage, coach and upskill a commercial team: set individual objectives, provide field support, evaluate performance and develop talent
- Structure and coordinate team activity: action prioritisation, account allocation, team rituals (weekly meetings, briefings, field debriefs)
- Ensure structured CRM reporting: visits, pipeline, opportunities, forecasts and action plans
- Conduct active competitive intelligence across key markets and propose targeted corrective actions
- Actively contribute to brand strategy and the opening of new distribution channels, including internationally
- Work closely with Marketing, Production and Logistics to align commercial ambition with operational reality
Off Trade — Retail & specialised channels (Priority)
- Drive KPIs with high standards: revenue, volumes, margin, numeric/weighted distribution, sell-in/sell-out
- Identify, win and develop key accounts: buying groups, major national chains, specialised retailers and fine food shops in Belgium and internationally
- Negotiate listings, commercial agreements, pricing and promotional plans; ensure flawless execution end-to-end
- Maximise shelf visibility: merchandising, POS materials, product launches and in-store activations
- Build sales forecasts; coordinate needs with production and logistics to ensure product availability
- Identify new listing opportunities in Belgium and neighbouring markets; maintain a structured prospecting pipeline
On Trade — Horeca, restaurants & cafes (Support role)
- Support the development of our horeca network: cafes, restaurants, breweries and specialised beer shops
- Contribute to On Trade key account relationships, with an eye on export opportunities
YOUR PROFILE
You have the soul of a builder and of an entrepreneur. A true leader, you enjoy starting from a blank page, structuring, persuading and delivering. High-growth, internationally and family oriented environments energise you, and you know how to turn commercial ambition into concrete and measurable results.
You are equally at ease in a negotiation room as in a supermarket aisle, at a pub table as within your own team. You are a strategist, but you never lose sight of the field.
Experience & Expertise
- Minimum 10 years of commercial experience in FMCG, beverages, beer or food Off Trade expertise is essential
- Proven track record in managing and developing key accounts at national scale
- Experience on European or international markets: a strong asset
- Knowledge of the brewing sector, craft beverages or premium food: a valued plus
- Strong knowledge of the Belgian commercial landscape; familiarity with European distribution networks
Skills & Abilities
- Outstanding negotiator — you create value and close deals
- Autonomous, rigorous and results-oriented, you set a high standard for yourself
- Clear entrepreneurial mindset: you think business, act with agility and take ownership
- Strong analytical skills, comfortable with KPIs, forecasts and data-driven decisions
- Natural relationship builder with clients, partners and internal teams
- Ability to manage complexity and thrive in a fast-moving, evolving environment
Languages & Practical Requirements
- Fluency in Dutch, French and English (oral and written) trilingualism required
- Spanish and/or Italian is a genuine additional asset
- Category B driving licence required frequent travel in Belgium and neighbouring markets
- Passion for the brewing world and artisan products a real plus
WHY JOIN US?
We are not a corporate machine. We are a passionate, tight-knit team building something meaningful and we want you to be part of it. Here, you benefit from real autonomy, direct impact, and the satisfaction of seeing your work translate immediately into results.
You will work alongside people who care deeply about their craft, their product and their colleagues. The culture is demanding but caring, ambitious but human.
▸ Direct access to decision-makers no corporate layers
▸ Agile structure that moves fast and listens
▸ True ownership of your commercial territory
▸ Room to innovate and influence strategy
▸ International projects from day one
▸ A product you will be proud to talk about
▸ A brand with a strong identity and authentic story
▸ A team that celebrates victories together
WHAT WE OFFER
Permanent full-time contract Attractive salary package based on experience
Variable bonus Tied to defined commercial objectives 🎯
Company car Fuel card included🚗
Professional tools Mobile plan and laptop included📱
DKV Hospi Hospitalisation insurance🏥
Social benefits Group insurance 🍽️
Flexibility Occasional remote work possible outside field meetings 🏡
Do you recognise yourself in this profile?
Send us your CV and cover letter, we look forward to speaking with you.
