Overview
Retention Marketing Manager Jobs in Center District, Israel at Annonymous
Title: Retention Marketing Manager
Company: Annonymous
Location: Center District, Israel
We are looking for a Retention Marketing Manager to drive customer engagement, retention, and revenue growth across our owned channels. This role will focus on email, SMS, and on-site messaging (pop-ups) to create personalized, data-driven campaigns that enhance the customer journey from first touch to repeat purchase.
The ideal candidate is both creative and analytical — someone who understands how to craft compelling content, but also how to test, measure, and optimize for performance.
Responsibilities:
•Own Campaign Execution: Plan, build, and deploy email newsletters, automated flows (welcome, abandoned cart, post-purchase, win-back, reactivation), SMS campaigns, and site pop-ups.
• Customer Journey Management: Map and optimize lifecycle touchpoints to maximize engagement, repeat purchases, and long-term customer value.
• Segmentation & Personalization: Leverage customer data to create targeted segments and deliver relevant, personalized messages.
• Performance Optimization: Run A/B tests on subject lines, creative, copy, and send times to improve KPIs such as open rate, CTR, conversion rate, and unsubscribe rate.
• Cross-Channel Alignment: Work with marketing, product, and merchandising teams to align lifecycle campaigns with promotions, launches, and seasonal campaigns.
• Analytics & Reporting: Track and report on lifecycle KPIs, providing insights and recommendations for continuous improvement.
• Compliance & Deliverability: Ensure all campaigns follow GDPR, CAN-SPAM, and TCPA guidelines, and maintain high deliverability standards.
Requierments:
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5 years of experience in email/SMS marketing, CRM, or lifecycle marketing.
• Hands-on experience with email and SMS platforms (Klaviyo, Attentive, or similar)
• Strong understanding of segmentation, personalization, and A/B testing.
• Excellent copywriting and editing skills with an eye for design and brand consistency.
• Analytical mindset, comfortable working with data to identify opportunities and measure performance.
• Ability to move from data to insight to a clear decision
• Professional-level English
