Overview
Sales & Business Development Representative Jobs in Hanoi Capital Region at Saigon Cider®
Title: Sales & Business Development Representative
Company: Saigon Cider®
Location: Hanoi Capital Region
Sales & Business Development Representative
Location: Ho Chi Minh City | Da Nang | Hanoi
We are hiring for multiple locations. Please specify which area you’re applying for.
Vietnamese language skills are important due to the customer-facing nature of this role.
Right to work in Vietnam by citizenship or marriage are required.
This is a field sales role, not a desk-based position. You should expect to spend most of your week visiting bars, restaurants, hotels and other hospitality venues. As customers are busiest in the afternoons and evenings, you will regularly work frequent evenings most weeks building relationships and developing new business.
About Saigon Cider
Saigon Cider is Vietnam’s leading organic craft cider producer. We make internationally award-winning cider using 100% apple juice with no added sugar and supply premium bars, restaurants and hotels across Vietnam, as well as export internationally.
We’re a growing SME looking for ambitious people who enjoy taking ownership, solving problems and helping build something special.
About the Role
Reporting directly to the Commercial Director / CEO, you will be responsible for growing sales within your territory by developing new business, strengthening existing customer relationships and representing the Saigon Cider brand.
As the business grows, there will be opportunities to progress into senior sales or supervisory roles.
Who You Are
You’ll be a great fit if you:
• Enjoy meeting new people and confidently starting conversations.
• Feel comfortable visiting hospitality venues independently.
• Enjoy quality alcoholic beverages while always acting professionally.
• Thrive working frequent evenings in bars and restaurants.
• Are ambitious, organised, reliable and self-motivated.
• Take ownership, communicate proactively and follow through on commitments.
• Enjoy working in a collaborative SME where everyone contributes.
Key Responsibilities Sales & Business Development
• Identify, qualify and convert new business opportunities.
• Build and grow long-term customer relationships.
• Take ownership of your territory by planning your own customer visits and maintaining a healthy sales pipeline.
• Spend most of your time in the market visiting bars, restaurants, hotels and hospitality venues.
• Achieve agreed sales targets and performance objectives.
• Plan efficient travel routes to maximise productive customer visits.
• Monitor competitor activity and provide regular market feedback.
Customer Relationships & Communication
• Build trusted relationships with venue owners, managers and key decision makers.
• Become known as the face of the Saigon Cider brand within your local market.
• Resolve customer issues positively with support from the wider team.
• Maintain excellent communication with your manager and teammates.
• Keep the team informed of customer visits, opportunities, challenges and market feedback.
• Respond promptly to calls, emails and messages during working hours.
CRM & Administration
• Maintain accurate customer records using our Odoo CRM system (training provided).
• Record customer visits, opportunities, follow-up tasks and sales activity.
• Keep your pipeline updated and plan your weekly customer visitation schedule.
• Submit weekly activity and sales reports.
• Prepare quotations and review, understand and edit sales agreements using company templates.
• Maintain accurate records and documentation to support efficient sales operations.
Brand Representation
Approximately 90% of this role is sales and 10% marketing.
You will represent Saigon Cider in the market every day while building customer relationships. In addition, you will:
• Represent the company at tastings, festivals and promotional events.
• Capture photos and short videos during customer visits and events for our marketing team.
• Help build awareness and excitement for the Saigon Cider brand throughout your territory.
Teamwork & Accountability
As a growing SME, everyone contributes beyond their job title when needed.
We value people who:
• Help teammates without being asked.
• Share ideas that improve the business.
• Take initiative rather than waiting for instructions.
• Communicate openly, honestly and respectfully.
• Take ownership of their responsibilities and follow through on commitments.
We give our team a high degree of trust and autonomy. In return, we expect professionalism, responsiveness, initiative and consistent effort. You will largely manage your own schedule, but we expect your activity to be clearly visible through regular communication, customer visits and accurate CRM records.
This is not a role where you are closely supervised day to day. If you enjoy working independently, communicating proactively and taking ownership of your performance, you’ll thrive here.
As the business grows, opportunities may arise to mentor and support junior sales representatives.
Success in This Role
Success will be measured by your ability to consistently achieve sales targets, grow existing accounts, win new customers, maintain accurate CRM records, communicate effectively and represent the Saigon Cider brand professionally.
Our Core Values, Honesty & Integrity
We are honest in everything we do, from the ingredients in o
ur cider to the promises we make to customers and the way we behave towards each other.
Environment First
People need the planet. We consider the environmental impact of the decisions we make and strive to minimise it wherever possible.
Collaboration
We believe success comes from supporting one another. No one succeeds alone. We help each other, share knowledge and celebrate success as a team.
Flexibility
We all seek to give more than we take. Working in a growing business means priorities sometimes change, and we value people who adapt positively and are willing to help wherever needed.
Work Hard, Enjoy Life
We work efficiently, take ownership and deliver results, leaving more time to enjoy life outside work.
QualificationsEssential
• 1-3 years’ experience in sales, ideally within beverages, hospitality or FMCG.
• Strong spoken Vietnamese and English.
• Excellent communication and relationship-building skills.
• Comfortable using CRM software. Experience with Odoo is an advantage, but training will be provided.
• Strong organisational and planning skills.
• Willing and able to travel within Vietnam when required, including occasional overnight stays. Business travel may occasionally take place over weekends, with time off in lieu arranged where appropriate.
Personal Qualities
• Friendly, outgoing and approachable.
• Reliable, punctual and trustworthy.
• Self-motivated, resilient and results-driven.
• Enjoys working in an SME environment.
• Comfortable working around alcoholic beverages while maintaining professionalism.
Compensation, Benefits
• Salary & expenses: 16-25+ million VND per month, depending on experience and performance.
• Attractive uncapped commission structure.
• Performance-based salary reviews.
• Company-funded flights, accommodation and approved business travel expenses where applicable.
• Social insurance, Annual leave, Public holidays as per the law.
• Product training
• Career development
This Role May Not Suit You If…
• You prefer a desk-based role or regular office hours.
• You don’t enjoy spending frequent evenings in bars and restaurants.
• You dislike meeting new people or building relationships.
• You need close supervision rather than taking initiative and ownership.
• You are uncomfortable working in a role where communication, customer activity and CRM updates are expected to clearly demonstrate your progress.
How to Apply
Apply here on LinkedIn or email your CV to [email protected].
It would be beneficial to include a short message telling us:
• Why you’d like to join Saigon Cider.
• Why you believe you’d be a great fit for this role.
We're building one of Vietnam's most exciting premium beverage brands. If you're ambitious, enjoy meeting people and want genuine opportunities to grow your career, we'd love to hear from you.
