Overview
Senior Brand Strategist Jobs in Mumbai, Maharashtra, India at Tonic Worldwide
Title: Senior Brand Strategist
Company: Tonic Worldwide
Location: Mumbai, Maharashtra, India
We are looking for a highly driven and strategically minded Brand Strategist to join our digital-first agency. The ideal candidate is a strong communicator, an insightful thinker, and an exceptional storyteller who can transform business challenges into compelling brand and digital strategies.
This role requires a blend of analytical rigor and creative thinking, with hands-on experience in developing integrated digital strategies, conducting market and competitor research, supporting new business development, and presenting strategic recommendations to prospective and existing clients.
The Brand Strategist will play a critical role in shaping client growth plans, developing pitch-winning strategic narratives, and collaborating closely with creative, media, content, and performance marketing teams.
Key Responsibilities
Strategic Planning & Brand Development
- Develop comprehensive brand, marketing, and digital strategies aligned with client business objectives.
- Identify growth opportunities through market analysis, consumer insights, category trends, and digital behavior.
- Create strategic frameworks, positioning statements, messaging architectures, and campaign approaches.
- Translate complex business challenges into actionable marketing and communication strategies.
- Build integrated strategic recommendations spanning content, social media, influencer marketing, performance marketing, CRM, and commerce.
Research & Insights
- Conduct primary and secondary research to uncover consumer, category, and cultural insights.
- Analyze market trends, audience behavior, industry developments, and emerging digital opportunities.
- Perform detailed competitor benchmarking and digital audits across social, content, media, and commerce ecosystems.
- Synthesize research findings into clear strategic recommendations and actionable insights.
New Business & Pitch Development
- Lead strategic thinking for new business opportunities and agency pitches.
- Develop compelling pitch narratives that address client challenges and growth objectives.
- Work closely with creative and business teams to craft differentiated agency solutions.
- Build strategic sections of pitch presentations, including market analysis, audience insights, opportunity mapping, and communication strategy.
- Support senior leadership during pitch preparation and client presentations.
Presentation & Client Engagement
- Create polished, visually structured, and persuasive strategic presentations.
- Present strategic recommendations confidently to prospective and existing clients.
- Facilitate strategy workshops, discovery sessions, and client discussions.
- Defend strategic recommendations with data, insights, and business rationale.
- Build credibility and trust with stakeholders across multiple levels of client organizations.
Cross-Functional Collaboration
- Partner with creative, content, performance marketing, media, design, and account management teams to ensure strategic alignment.
- Provide strategic guidance throughout campaign planning and execution.
- Ensure strategic integrity is maintained from concept through delivery.
- 4–7 years of experience in brand strategy, digital strategy, planning, consulting, or a similar role within an agency environment.
