Overview
Senior Creative Strategist Jobs in Princeton, USA at Noom
Noom is on a mission to help people live better, longer. We’re a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We’re a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you’ll see the impact of your work on the world.
About
The Role
As we continue to grow, we’re seeking a Senior Creative Strategist to own Noom’s bottom-of-funnel performance creative function. You’ll take over an established, active creative workstream focused on direct response advertising, lead a junior strategist, and serve as a key strategic partner to media buying, growth, and senior marketing leadership.
You Will
- Own the strategy, direction, and quality of Noom’s bottom-of-funnel performance creative across paid social and digital channels
- Lead creative development from brief to final production — managing designers, external agencies, and AI platform workflows
- Manage and develop a junior Creative Strategist, setting them up for success on evergreen content execution
- Partner with media buyers and growth teams to inform creative testing strategy and optimize for performance
- Serve as a cross-functional creative partner to marketing leadership — comfortable presenting strategy and results
- Introduce processes and frameworks that improve creative efficiency, iteration speed, and output quality
- Stay current on direct response creative trends, emerging formats, and competitive creative strategies
About You
If you’re interested in shaping the future of health through high-impact performance creative, this role may be for you!
You Have
- 6–10 years of total experience; 3–5+ years specifically in creative strategy or performance creative
- Background as a media buyer, art director, or copywriter who transitioned into creative strategy is strongly valued
- Proven track record developing direct response ads, UGC, and performance creative across Meta, Tik Tok, You Tube, and other digital channels
- Experience managing designers and/or external creative agencies
- Strong brief-writing skills and the ability to translate business objectives into creative direction
- Comfortable presenting creative strategy to senior leadership
- Background at a DTC, digital-first, or high-growth startup brand strongly preferred
- Light management experience or strong readiness to manage for the first time
- High tolerance for ambiguity, change, and a fast-moving creative environment
What Makes This Job Amazing
- Step into an established performance creative function with real scope and visibility from day one
- Take on your first management responsibility in a supportive environment — one direct report with room to grow the team
- Work on a mission that matters — helping people build healthier habits and live longer lives
- Direct partnership with and mentorship from a seasoned Creative Director
What You’ll Earn And Enjoy
- Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
- Investment in your future. A 401(k) with company match to help you build long-term financial security.
- Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
- Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
- Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
- And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom’s products, so you can grow with us, win with us, and enjoy what we build.
The base salary range for this position is $105,000 – $137,000. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location.
This role is eligible for our NYC or Princeton office locations, operating on a hybrid schedule (2 days per week on-site).
More About Noom
Noom is a leading whole-person health platform on a mission to help people live better, longer. We…
Title: Senior Creative Strategist
Company: Noom
Location: Princeton, USA
Category:
