Overview
Senior Director, Fashion & Styling Jobs in San Francisco, USA at GPS Services, Inc.
About the Role The Senior Director of Fashion & Styling will define and lead the brand’s styling vision. This role sits at the intersection of fashion authority, creative storytelling, and commercial relevance—bringing Old Navy’s brand vision to life across campaigns, ecommerce, social, retail, and content.
As the Senior Director, you will report to the VP of Creative and work in close partnership with Creative Direction, Brand Marketing, Merchandising, and Product teams to deliver styling that not only elevates creative but drives customer desire and loyalty. You’ll lead a team of internal and freelance stylists to craft compelling narratives through looks, outfitting, and trend storytelling that reflect the Old Navy’s brand aesthetic.
What You’ll DoFashion Leadership & Styling Direction Define and articulate the seasonal styling vision in alignment with brand,merchandising, and creative strategies
Lead outfitting and fashion storytelling across all consumer-facing channels,including campaigns, ecommerce, social, email, in-store, and experiential
Ensure styling reflects a balance of inspiration and accessibility—making fashion feel aspirational yet achievable for the customer
Maintain a deep understanding of product priorities, customer segments, and seasonal fashion trends to inform all styling work Creative Collaboration Collaborate with Creative Direction, Editorial, Photography, and Design to bring a cohesive and elevated fashion point of view to creative outputs
Partner with Brand Marketing, Product, and Merchandising teams to align on key product messages, outfit builds, and hero moments
Lead styling for all creative shoots, ensuring looks support both creative ambition and business goals
Team & Talent Management Manage and mentor an internal team of stylists and assistant stylists, as well as freelance talent and agency partners
Establish styling guidelines, tools, and processes to support consistent and efficient execution at scale
Build a strong network of external styling and fashion talent, fostering diversity and fresh perspective
Trend & Cultural Insight Act as a fashion and cultural tastemaker—bringing in insight from runways, street style, influencers, and broader culture
Translate trend and market insights into actionable styling direction that resonates with the brand’s unique identity
Serve as a key voice in internal seasonal line reviews, creative briefs, and go-to-market planning
Who You Are
12+ years of experience in fashion styling, editorial direction, or creative leadership within a fashion, retail, or lifestyle brand
A strong portfolio that demonstrates styling for both brand and commerce, with a refined and adaptable aesthetic
Proven ability to lead styling teams and execute across both large-scale campaigns and fast-paced ecommerce environments
Deep understanding of fashion trends, cultural nuance, and customer behavior across diverse demographics
Strong cross-functional collaboration and communication skills—confident in interfacing with executives, creatives, and merchants alike
Experience managing shoots from pre-production to final execution, including outfitting, fitting, and styling direction
Preferred Experience Background in large scale fashion retail
Styling experience across both women’s, men’s, kids, and baby categories
Familiarity with studio and on-location shoot environments
Experience working within an in-house brand creative team and/or agency model
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Title: Senior Director, Fashion & Styling
Company: GPS Services, Inc.
Location: San Francisco, USA
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