Overview
Senior Editor, CFO Club Jobs in Calgary, Canada at Black & White Zebra
Position: Senior Editor, The CFO Club
About The CFO Club:
The CFO Club helps finance leaders navigate the complexity of modern finance so they can focus on strategic decision‑making, capital efficiency, operational effectiveness, and long‑term value creation.
We provide peer‑driven insights, practical frameworks, executive playbooks, and community‑powered experiences that help CFOs and finance operators lead with greater clarity and confidence in a rapidly changing environment shaped by AI, evolving systems, and organizational complexity.
Our audience includes CFOs, FP&A leaders, controllers, finance operators, and senior decision‑makers looking for practical insight, trustworthy guidance, and meaningful professional connection.
About the Role:
We are looking for a Senior Editor to help build The CFO Club into a trusted, community‑powered media brand for modern finance leaders.
Who You Are:
You understand how to create editorial brands that professionals actively trust, return to, and recommend.
You are deeply curious about how finance leaders operate, make decisions, adopt technology, manage teams, and navigate complexity.
You know how to turn practitioner insight into useful editorial experiences that feel credible, clear, visual, engaging, and worth sharing.
You are not just a writer or editor. You are a builder of audience systems, community loops, and repeat engagement.
You think beyond articles and understand that modern editorial engagement happens across newsletters, video, podcasts, social, community discussions, live streams, events, partnerships, search, and AI discovery experiences.
You are comfortable experimenting with formats, workflows, packaging, distribution strategies, and audience experiences to improve performance over time.
You care about usefulness, clarity, audience trust, and measurable impact.
What You’ll Be Doing:
1. Build engaged, community‑powered editorial experiences
You will create serious‑fun, expert‑driven editorial and audience experiences that grow subscribers, increase newsletter engagement, and build loyal finance audiences.
- Create, assign, edit, write, and publish editorial content across articles, newsletters, social, short‑form video, narrative video, podcasts, live streams, events, and community formats
- Develop content informed by real practitioner insight, including interviews, contributor conversations, finance communities, surveys, Q&A, and social listening
- Create audience experiences focused on strategic finance leadership, AI adoption, workflows, forecasting, systems, operational effectiveness, and decision‑making
- Help program and support webinars, live streams, round tables, podcasts, and editorial event experiences
- Repurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assets
- Ensure editorial output reflects the publication’s tone, usefulness, authority, and audience relevance
- Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement
2. Create insight‑led decision‑support content that performs
You will create and improve content that helps finance leaders make better operational, strategic, and technology decisions.
- Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, and practitioner‑led content
- Build content that helps finance leaders understand what to do, how to do it, and what tools, systems, or approaches can help
- Improve SEO‑driven and community‑driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys
- Produce and improve decision‑support formats such as benchmark reports, salary guides, AI reports, workflow roundups, expert interviews, surveys, member exclusives, and lead magnets
- Use Marfeel, GA, Hub Spot, newsletter data, and audience performance signals to guide optimization and experimentation
- Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance
Monitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverability
- Share learnings, experiments, and repeatable editorial playbooks…
Title: Senior Editor, CFO Club
Company: Black & White Zebra
Location: Calgary, Canada
Category:
