Overview
Senior Editor, Research & Intelligence Jobs in Jersey City, USA at Black & White Zebra
Overview
We are looking for a Senior Editor, Research & Intelligence to help us understand what our audience actually cares about and turn that into content, products, and measurable audience growth.
This role sits at the center of our audience and editorial strategy. Your job is to gather real‑world input from interviews, surveys, events, strategic partners, and market activity, and turn it into clear insights that shape what we publish, what we build, and how we grow our subscriber base.
It is not a traditional editing role; it is about identifying patterns, making sense of information, and helping the organization make better decisions based on real audience needs. Your work will directly improve content quality, increase conversion, and drive audience growth.
Responsibilities
- Build a clear understanding of our audience: lead how we gather insight about senior decision‑makers across our brands
- Run surveys and research to capture first‑party data
- Conduct and synthesize editorial interviews and expert conversations
- Pull insights from events, community discussions, and market activity
- Gather and synthesize insights from strategic partners and external collaborators
- Identify patterns in what our audience cares about, struggles with, and prioritizes
- Turn inputs into clear, usable insights: take what we learn and turn it into direction
- Translate research and observations into clear insights tied to decisions
- Bring together internal data and partner insights into a single point of view
- Connect insights directly to recommended actions and expected outcomes
- Translate insights into clear reports and briefings that leadership and teams can act on
- Inform editorial direction, content strategy, and audience targeting
- Ensure major initiatives are grounded in real audience understanding
- Lead insight‑driven content and research: create the outputs that demonstrate our authority and drive audience growth
- Develop reports, surveys, and insight‑driven content
- Partner with strategic partners on co‑created research and intelligence projects
- Support experiences designed to convert readers into subscribers, including interactive tools and insight‑driven email content
- Package findings into formats that attract and convert subscribers
- Ensure insight‑driven content and research directly contribute to subscriber growth
- Partner with revenue, sponsorship, and events teams to ensure this work supports commercial opportunities
- Measure performance and make recommendations that drive audience growth: own how insight‑driven work is evaluated and improved, with a clear focus on driving audience growth
- Define how we measure the performance of insight‑driven content and experiences
- Track and analyze performance to understand what is driving subscriber growth and what is not
- Make clear, actionable recommendations tied directly to audience growth
- Deliver clear, actionable reports to leadership and teams that inform decisions and next steps
- Partner with editorial, audience, and product teams to apply those recommendations
- Use insights from partners to inform what we prioritize, measure, and scale
- Build a repeatable system for insight: create a system, not one‑off projects
- Establish a consistent pipeline from input to insight to output
- Incorporate partner‑driven insights into ongoing workflows
- Create repeatable ways to gather, analyze, and apply insights
- Ensure we are continuously learning and improving
- Help the company stay ahead of audience needs and market shifts
Success Measurement
- Growth in subscribers from our target audience through insight‑driven content
- Improved conversion rates on research, reports, and insight‑based experiences
- Increased return engagement from audiences acquired through these efforts
- Successful delivery of co‑created research or insight projects with partners
- Clear, actionable recommendations and reporting that lead to measurable audience growth
- Evidence that insights are shaping editorial, product, and audience decisions
Skillset / Qualifications
- Experience working with research, insights, or audience data in a way that influenced decisions
- Strong interviewing and synthesis skills, with the ability to turn conversations and data into clear…
Title: Senior Editor, Research & Intelligence
Company: Black & White Zebra
Location: Jersey City, USA
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