Overview
Senior Manager, International Marketing Jobs in Singapore, Singapore at Mandai Wildlife Group
Title: Senior Manager, International Marketing
Company: Mandai Wildlife Group
Location: Singapore, Singapore
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore’s Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort.
Job Duties And Responsibilities
- Lead the development strategy for assigned markets by keeping on the pulse of global, local market news and trends that impacts inbound visitor arrivals to Singapore and to MWR
- Develop international go-to-market plans for assigned markets across owned, earned, paid and partnerships that demonstrate deep understanding of consumers in assigned markets, contributing to attendance, revenue and yield KPIs
- Take charge of projects from start to fruition – from planning, budgeting and meeting deadlines to contingency planning, campaign analysis and reporting, showcasing quality outputs and outcomes
- Serve as a senior leader within the team, balancing market ownership with capability building by mentoring Assistant Managers and supporting their development into confident and effective market leads.
- Lead through influence rather than direct authority, fostering accountability, ownership and high-performance standards across the team while partnering effectively with people managers and cross-functional stakeholders
- Thrive in a collaborative environment working seamlessly with cross-functional teams including Destination Marketing, International Sales, Digital Loyalty and Insights, and more
- Support the evolution of the International Marketing team towards a market-led operating model by developing frameworks, planning approaches and ways of working that empower team members to independently lead and manage their assigned markets.
- Steward our destination brand, providing brand guardianship and contributing to its positioning of a globally iconic and world-leading integrated nature and wildlife precinct
- Drive desire to visit the various wildlife parks and attractions in Mandai Wildlife Reserve when visiting Singapore
- Collaborate with our creative agency, production houses and in-house design team to craft compelling campaigns and creative assets
- Any other relevant duties
Job Requirements
- Degree in Marketing, Mass Communications or equivalent.
- Highly motivated individual with at least 10 years of international or regional marketing experience, ideally in the dynamic domains of Tourism or Hospitality.
- Proven track record of developing market strategies and translating insights into actionable commercial and marketing plans.
- Proven capability to engage with multiple stakeholders in a fast-paced, purposeful environment.
- Exhibit confidence, creativity, and boundless energy, complemented by impeccable interpersonal, communication and presentation skills.
- Demonstrated experience coaching, mentoring or developing high-performing marketing professionals, preferably in a regional or international environment.
- Successfully worked with media and creative agencies in earlier roles.
- Analytical, results-orientated, and highly organised.
- Thrive both as an independent contributor and a collaborative team player.
- Proficiency in a third language (Chinese, Japanese or Korean) would be an asset.
