Overview
Senior Marketing Officer/Assistant Marketing Manager (Personal Care) Jobs in Hong Kong, Hong Kong SAR at Hong Kong Technology Venture Career
Title: Senior Marketing Officer/Assistant Marketing Manager (Personal Care)
Company: Hong Kong Technology Venture Career
Location: Hong Kong, Hong Kong SAR
What You Will be Doing
- Shape the annual strategic framework specifically for the Personal Care category, setting clear growth priorities and directions.
- Develop initiatives and promotional campaigns that drive GMV, using data insights tailored to personal care consumer behavior.
- Lead category growth by identifying hero products, seasonal opportunities, and emerging trends in hair & body care, supplements, contact lenses, and health & wellness products.
- Monitor market movements and competitor strategies within personal care, recommending merchandising and marketing actions to stay ahead.
- Segment and analyze customer portfolios to design personalized content and promotions that build loyalty and repeat purchase in personal care.
- Harness marketing analytics and automation tools to craft targeted campaigns and customer journeys unique to personal care shoppers.
- Track campaign performance, ensuring efficiency and maximizing ROI on promotional investments in this category.
- Partner with merchants in personal care to strengthen CRM synergies, adopting a client-centric approach to grow their business on HKTVmall.
- Collaborate cross-functionally with sales, advertising, live shopping, and product teams to deliver a fully aligned personal care marketing strategy.
Who is Our Right Fit
- 5+ years of experience in marketing, e-commerce, or strategic marketing, ideally with exposure to personal care or FMCG categories.
- Experience in e-commerce or online business is essential. Candidates with a background in category management – especially in personal care, health & wellness, beauty retail – are highly preferred.
- Strong analytical and strategic thinking, with the ability to spot trends and translate them into actionable growth plans.
- Excellent interpersonal, influencing, and problem-solving skills.
- Holistic thinker who connects insights across teams and functions.
- Agile, adaptable, and collaborative team player.
- Open-minded, innovative, and resilient under pressure, with a passion for driving excellence in personal care marketing.
