Overview

Senior Specialist, Product Management – Loyalty Jobs in Mandaluyong, National Capital Region, Philippines at Maya

Title: Senior Specialist, Product Management – Loyalty

Company: Maya

Location: Mandaluyong, National Capital Region, Philippines

At Maya, we believe in challenging the status quo, pushing boundaries, and building products that create long‑term customer value.

As a Senior Specialist Product Manager for Loyalty, you will play a pivotal role in driving customer lifetime value and sustainable business growth by developing and scaling loyalty strategies, capabilities, and experiences across our consumer ecosystem. This role sits at the intersection of customer experience, data, and growth, requiring a strong analytical, customer‑centric, and value‑based mindset.

You will be responsible for innovating, incubating, and scaling loyalty enablers and experiences that drive acquisition, engagement, retention, referral, and monetization—while strengthening brand love and advocacy. Working closely with cross‑functional teams and partners, you will ensure loyalty becomes a core CLV driver across Maya’s Wallet, Payments, and adjacent consumer platforms.

NATURE OF WORK

In this role, you will primarily set and own the vision, execution, and management of Loyalty products, with accountability across the full customer lifecycle.

Loyalty Product Strategy & Management

  • Formulate, gain alignment on, and execute a comprehensive vision and strategy for Loyalty products that align with overall business objectives and the broader consumer product vision
  • Identify and prioritize opportunities to improve customer lifetime value across acquisition, engagement, retention, referral, and monetization stages
  • Establish clear KPIs and success metrics, and track progress against defined targets
  • Collaborate with Engineering, Design, Commercial, Marketing, and Operations teams to deliver scalable loyalty initiatives that drive both customer delight and commercial outcomes
  • Define product requirements, user stories, and prioritization decisions to support disciplined execution

Product Analytics, Insights & Experimentation

  • Analyze customer behavior, transaction data, and market insights to identify patterns and opportunities that influence loyalty and CLV
  • Apply data‑driven models and experimentation (A/B testing, funnel analysis) to optimize engagement, retention, and conversion
  • Use dashboards and data visualization to communicate insights, trade‑offs, and recommendations to stakeholders
  • Continuously refine loyalty propositions based on customer signals and performance data

Customer Segmentation, Personalization & Gamification

  • Leverage data and AI to develop and evolve customer segmentation strategies across the lifecycle
  • Personalize loyalty experiences, value propositions, and communications for distinct customer segments
  • Design and scale gamification and personalization capabilities that drive habitual usage and long‑term engagement
  • Support both internal enablement and external monetization opportunities through loyalty platforms

WHAT SETS YOU APART

  • You own outcomes, not just features
  • You operate independently and are trusted to make prioritization and trade‑off decisions
  • You influence without authority and align stakeholders around customer and business value
  • You balance customer experience, data, and commercial impact
  • You elevate product thinking and execution standards across the team

DISPLAYED SKILL MASTERY

Customer & Value Centricity

  • Deep understanding of customer behavior, motivations, and pain points across the lifecycle
  • Ability to translate insights into actionable, value‑driven product decisions
  • Strong empathy and passion for building experiences that deepen loyalty and trust

Product Strategy & Execution

  • Proven ability to craft compelling product vision, roadmaps, and growth strategies
  • Strong prioritization skills focused on high‑impact CLV outcomes
  • End‑to‑end ownership across ideation, delivery, and scale

Data & Analytics

  • Strong proficiency in defining and tracking KPIs related to engagement, retention, and monetization
  • Data‑driven decision‑making to optimize programs and product performance

Collaboration & Influence

  • Effective cross‑functional collaboration across Product, Engineering, Design, Marketing, Commercial, Risk, and Operations
  • Clear communication of strategy, progress, and trade‑offs to diverse stakeholders

Business Acumen & Growth Mindset

  • Strong awareness of FinTech and MarTech trends and competitive dynamics
  • Commercial mindset with a focus on ROI, profitability, and sustainable growth
  • Comfort experimenting, incubating new ideas, and scaling what works

EXPECTED RESULTS

As a Senior Specialist, success will be measured through clear customer and business outcomes, including:

  • CLV Impact: Improvements in engagement depth, retention, referral, and lifetime value
  • Product Metrics: Growth in adoption, stickiness, and loyalty participation
  • Business Outcomes: Achievement of acquisition, revenue, and profitability targets
  • Customer Delight: Strong NPS and loyalty indicators
  • Execution Excellence: On‑time delivery of meaningful, scalable initiatives

REQUIRED QUALIFICATIONS

  • Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or a related field
  • 6+ years of product management experience, preferably in loyalty, customer engagement, or AI‑enabled products
  • Proven track record of launching and scaling engagement, retention, or monetization initiatives
  • Strong analytical, strategic, and problem‑solving skills
  • Ability to operate independently in fast‑paced, high‑ambiguity environments
  • Passion for building products that create value for both customers and the business

Apply

Upload your CV/resume or any other relevant file. Max. file size: 800 MB.