Overview
Social Director Jobs in New York, NY at Smarts
Title: Social Director
Company: Smarts
Location: New York, NY
Social Director
Location: New York
Salary Range: $90,000 – $115,000
There are social media jobs. Then there's this one.
Smarts is one of the most ambitious social media agencies in the market and we're looking for the Social Director to match. This is a genuine leadership seat: full P&L ownership, a world-class team to build and develop, and some of the most exciting brands in the market to work with. You'll set the strategic direction, shape the agency's future, and produce the kind of social media work that wins awards and changes the conversation.
You won't just respond to briefs, you'll write the agenda. You'll challenge assumptions at the C-suite level, spot platform shifts before the competition does, and build the client relationships that last years, not quarters.
WHAT YOU'LL OWN
- Full commercial accountability — P&L ownership across a major social portfolio, with real authority to set strategy, drive revenue and manage profitability.
- A team worth leading — inspire, develop and challenge a high-performing group of social practitioners who are serious about their craft.
- Senior client relationships — you'll be in the room with CMOs and board-level stakeholders, providing counsel that shapes long-term brand strategy.
- New business leadership — from spotting the opportunity to leading the pitch, you'll be the commercial engine behind Smarts' growth.
- Agency-wide influence — contribute to Smarts' strategic direction, AI and platform innovation agenda, and the future of the social practice itself.
WHAT YOU BRING
- 6–8 years of social media experience, including time at a senior strategic level
- A track record of delivering transformational campaigns for ambitious, high-profile brands
- A history of stakeholder/client management and a track record of getting things from point A to point Z in complex and nuanced organizations
- Genuine people leadership experience, you know how to build teams, not just manage them
- Commercial credibility that holds up in a room full of senior clients
- Deep platform knowledge and genuine curiosity about where social is going next
- Experience in cross-functional, multi-market environments
OUR VALUES
- Infectiously Curious
- Unusually Brave
- Relentlessly Committed
We don't just put values on a wall. At the Social Director level, you'll embody these in every client conversation, every team interaction and every pitch, you'll hold the standard across the whole practice.
Sounds like the role you've been waiting for? We'd love to hear from you, hit apply and send us your resume and we'll take it from there.
