Overview
Social Media Coordinator Jobs in Winnipeg, Canada at Manitoba Blue Cross
POSITION SUMMARY
The Social Media Coordinator supports the Marketing and Communications team by creating and executing engaging social media content that strengthens the Manitoba Blue Cross brand. This role collaborates with internal and external stakeholders to ensure messaging aligns with organizational priorities. The ideal candidate is creative, trend‑aware and skilled at translating ideas into compelling digital content.
DUTIES AND RESPONSIBILITIES
- Create and publish engaging content across all social media channels (Instagram, Facebook, Tik Tok, Linked In, You Tube)
- Film and edit original photo and video content, including short‑form videos (Reels) and static imagery, working closely with our in‑house videographer as needed
- Monitor trends, audio, formats, cultural moments – know when and how to act on them
- Maintain a consistent brand voice and visual identity across platforms
- Collaborate with internal teams to support campaigns, products, announcements
- Engage with online communities through comments, DMs and other relevant interactions
- Contribute to social media performance tracking and reporting
- Source and manage user‑generated content
- Identify opportunities for partnerships and cross promotions
- Attend community events for live social media opportunities
SKILLS & QUALIFICATIONS
- Post‑secondary education in Marketing, Communications or related field or equivalent professional experience in social media content creation
- Minimum 1 year of experience in a social media coordination or content creation role
- Strong understanding of major social media platforms (Instagram, Tik Tok, Linked In, Facebook, You Tube)
- Experience with social media analytics and reporting
- Proficiency with editing tools such as Adobe Suite (Photoshop, Premiere Pro, etc.) and social media tools like Edits, Cap Cut, etc.
- Strong understanding of platform best practices and algorithm behaviour
- Excellent written communication skills, with the ability to adapt tone for different audiences and platforms
- Proactive and well‑organized, with the ability to balance multiple projects and be agile, when needed
- Photography and videography skills considered an asset
Manitoba Blue Cross is committed to the principles of diversity, equity & inclusion and to promoting opportunities in hiring for everyone. We want our workforce to reflect the diverse community we serve, and we’re committed to creating a fair and respectful workplace.
We encourage all qualified candidates to apply. If you require an accommodation during the hiring process, please let us know.
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Title: Social Media Coordinator
Company: Manitoba Blue Cross
Location: Winnipeg, Canada
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