Overview
Social Media Marketing Specialist Jobs in Sydney, New South Wales, Australia at POP MART
Title: Social Media Marketing Specialist
Company: POP MART
Location: Sydney, New South Wales, Australia
Social Media Specialist
POP MART OCEANIA PTY LTD
Sydney NSW
Full time
Circa base $80k+ (negotiable commensurate with experience)
About POP MART
POP MART, founded in 2010, is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, designer toy culture evangelism and strategic investments, we have built an integrated platform covering the entire designer toy value chain – allowing artists to focus solely on their craft and giving stage to talent from all over the world.
The Opportunity
As POP MART continues to expand across Australia & New Zealand, we’re looking for a Social Media Specialist to support our digital growth and enhance our social media presence.
This role is ideal for someone with hands-on experience in social media and digital marketing within a creative, youth-driven brand, who is passionate about content, trends, and engaging online communities.
About the Role
• Strategic Planning & Execution: Partner with the HQ team to support the development and execution of local digital marketing strategies, ensuring alignment with brand goals and business objectives.
• Campaign & Account Management: Manage day-to-day social media channel operations and support the execution of always-on and campaign activities, coordinating with internal teams and external agencies.
• Content Strategy & Publishing: Support content planning and publishing to drive organic reach, engagement, and follower growth, ensuring alignment with brand guidelines and messaging.
• Influencer Collaboration: Collaborate with influencers to co-create authentic content that reflects their genuine experiences and resonates with target audiences.
• Community Management: Monitor and manage community engagement across comments and direct messages, maintaining a consistent brand voice and escalating customer issues where required.
• Data Analysis & Performance Reporting: Analyse social media performance and contribute to regular reporting, providing insights to support campaign optimisation and decision-making.
About You
• Relevant experience in social media or digital marketing (formal qualifications not essential)
• Approximately 3–5 years’ experience in consumer marketing or social media, ideally within a fast-paced retail, agency, or creative environment
• Proven experience in a creative, youth-oriented category (e.g. collectibles, toys, gaming, beauty, fashion, lifestyle) preferred
• Strong analytical skills with the ability to interpret data and provide insights
• Active user of social media platforms, with a good understanding of trends and popular culture
• Ability to manage multiple tasks, meet deadlines, and adapt to changing priorities
• Comfortable using digital tools and platforms, with a willingness to learn new technologies
• Able to work both independently and collaboratively within a team
• Experience working with budgets and campaign performance is beneficial
• Strong communication skills, with the ability to work across teams and stakeholders
What we offer:
• We provide market-competitive packages
• Opportunities to learn and grow through hands-on experience
• Career development through new experiences and projects
• Stunning Sydney office in Australia Square, team lunches and on-site fitness facility
To Apply
To be eligible and considered for this role, we require the following:
• Submit your application via SEEK with your up-to-date resume
• Include a cover letter outlining how your experience matches the role
• Please include a link to your portfolio in your resume or cover letter
• You must be a current Australian resident with full working rights
