Overview
Social Media Strategist 130k / year Jobs in United States at School of Bots
Title: Social Media Strategist 130k / year
Company: School of Bots
Location: United States
Your Mission
As a Growth Marketing Lead, you own the strategic and relationship outcomes for 20 elite client accounts brands with 100K to 60M followers and $2M–$5B+ in annual revenue.
Your job is to turn their audience attention into predictable revenue through world-class DM funnel strategy, AI-enabled execution, and disciplined pod leadership.
You create clarity, certainty, and measurable business impact.
Reports To: Head of Client Success & Agency Ops: Anissa
Accountabilities
1) Strategy for Education/Information Business Models
Outcome
- Hit weekly key performance indicators for organic and paid direct message funnels.
- Drive $30,000 or more in monthly revenue per client that is clearly tracked to our work.
- Meet activation goals: first funnel live in 7–10 business days, revenue tracking by the first launch, six-month and twelve-month retention met.
How you deliver
- Plan, launch, improve, and scale direct message funnels for evergreen offers and product launches.
- Submit complete campaign briefs before work begins.
- Watch revenue performance and adjust the funnel plan when needed.
- Send weekly insights and recommendations based on results (all stats are automated and managed by the tech team.)
- Lead the client relationship and give clear, confident guidance.
- Celebrate client wins weekly in Slack in internal team channel and in client channels.
- Create new Playbooks and maintain accuracy of existing Playbooks for all strategies we run for clients.
2) Instagram Content Strategy
Outcome
- Advise on Instagram content that grows audience and drives sales with an even split each week between reach content and buyer content.
- Support weekly key performance indicators by guiding organic and paid direct message entry points with what is working on Instagram and across our clients.
- Build trust with clear and proactive recommendations on content priorities and results.
How you deliver
- Research trends on Instagram and across clients. Ideate and advise on topics, hooks, and formats that feed the funnels.
- Do not plan or publish content. Give guidance and priorities for the client’s team to execute.
- Run weekly feedback loops: review the client’s content, show which funnels get the most views, show which funnels get the most customers, and recommend an even split between the two.
- Keep copy and technical work aligned through clear, asynchronous updates.
- Hold high quality standards for builds, data, and copy.
What You Do NOT Do
- Build inside ManyChat, Make, Zapier, or client CRMs.
- (You may search/view data; pod handles execution.)
AI Expectations
We use custom AI-powered tools across Slack, Airtable, QA, reporting, campaign planning, and funnel optimization.
You must:
- Be highly comfortable using AI in your daily workflow.
- Proactively suggest new AI use cases that remove repetitive work.
- Leverage AI to accelerate strategy, analysis, QA, and communication.
- Help refine internal AI tools through ongoing feedback.
AI is a core competency of this role, not a “nice to have.”
RequirementsSkills & Experience
- 3-5+ years of interfacing with multiple clients directly.
- 3–5+ years working with creator-led / content-led businesses, and managing:
- Info product / education models
- Digital marketing funnels
- Launch strategy, lead generation, content-driven sales
- Strong understanding of:
- Instagram organic content fundamentals
- Funnels, webinars, organic content systems
- Email + landing page platforms
- Paid media fundamentals
- Instagram/Facebook culture, behavior, and trends
- Strong communication and decision-making under pressure.
- Experience managing high-profile clients.
Behaviors & Character
- Relentless Resourcefulness: You unblock yourself and anticipate needs.
- Competitive Greatness: You execute like the top 1% every day.
- Protect the System: You uphold boundaries, SOPs, and standards.
- Client Success Is Our Success: You think in outcomes, not tasks.
Compensation & Benefits
- 110k base annually plus bonuses
- If in the USA: 401(k) with 4% employer match
- Flexible PTO + winter break + 5 holidays
- Remote, async-first (EST)
- $3,000 annual learning budget
- Annual Company Retreat
Success in This Role Looks Like
- Maintain our average client result of tripling Instagram-attributed revenue within 90 days.
- Maintain our average client retention of 12 months.
- Clients stay long-term (6–12+ months) with high confidence.
- Pod executes with clarity, autonomy, and speed.
- You are “impossible to misunderstand” in internal and client communications.
School of Bots Core Values
Our core values are the heart and soul of this incredible company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.
Relentless Resourcefulness
Take responsibility to figure things out before being asked. Those who have the drive to unblock themselves, research thoroughly before seeking help, and proactively anticipate what's needed. If you're stuck, you don't wait—you find the answer, propose solutions, and keep moving forward.
Competitive Greatness
Be obsessed with being the best at your craft. Perform at your peak every single day. Those who understand that how you do anything is how you do everything, who practice their skills relentlessly, and who treat every task—big or small—as an audition for greatness.
Protect The System
Safeguard the processes, standards, and people that allow us to deliver exceptional results consistently. Those who communicate with clarity, maintain healthy boundaries, take care of themselves so they can perform at their best, and understand that protecting the system protects everyone's ability to do great work.
Client Success is Our Success
Measure your success by client wins. Those who go above and beyond to drive real business impact for clients, proactively seek feedback and act on it immediately, and understand that exceptional client results create lasting partnerships and fuel our growth.
