Overview
Social Media Strategist Jobs in Mumbai, Maharashtra, India at The Information Company (TIC)
Title: Social Media Strategist
Company: The Information Company (TIC)
Location: Mumbai, Maharashtra, India
Company Description
The Information Company (TIC) empowers organizations by delivering impactful communication solutions that align with their brand purpose and strengthen their identity. With over two decades of experience, TIC has created award-winning campaigns, innovative websites, and thought leadership content for India's leading corporations. Our offerings include UX design strategy, website development, thought leadership content, and internal communication. By leveraging our unique 4Di framework, we deliver comprehensive solutions that enhance brand presence, engage stakeholders, and foster sustainable growth. We are committed to providing tailored communication strategies and services that prioritize the success of our partners every step of the way.
Role Description
This is a full-time on-site Social Media Strategist role based in Mumbai. The Social Media Strategist will be responsible for developing and implementing effective social media strategies and campaigns to drive engagement and brand visibility. Key responsibilities include managing social media accounts, optimizing content, crafting content strategies, and collaborating with internal teams to ensure alignment with brand objectives. Additional tasks may include engaging with audiences, analyzing social media performance, and staying updated on current market trends and platform innovations.
Qualifications
- Proven expertise in Social Media Marketing and Social Media Optimization (SMO)
- Solid understanding of Content Strategy and its application across social platforms
- Strong Communication skills to craft engaging narratives and build brand presence
- Experience in Public Relations to manage brand reputation and relationships effectively
- Knowledge of analytics tools to measure and improve social media performance
- Up-to-date with social media trends and best practices
- Experience working in the digital marketing or communication industry is a plus
- Bachelor's degree in Marketing, Communication, Media Studies, or a related field
