Overview
TikTok Shop Manager Jobs in China at Ten Digital
Title: TikTok Shop Manager
Company: Ten Digital
Location: China
About the Company
Ten Digital is a fast-scaling US-based DTC ecommerce company operating brands: human health & longevity supplements, pet supplements, premium licensed entertainment IP wooden puzzles & craft kits. We are performance-obsessed, data-driven, and targeting aggressive growth toward $100M+ in revenue. TikTok Shop is a key pillar of our next growth phase.
About the Role
This is not a strategy role. We need an executor. You will own TikTok Shop operations end-to-end: setup, product listing optimization, affiliate/creator recruitment, UGC coordination, Spark Ads, and performance reporting. You will work directly with the CMO and our Team to turn TikTok into a reliable, scalable revenue channel.
Responsibilities
Shop Setup & Launch
- Set up and configure TikTok Shops for brands
- Integrate TikTok Shop with Shopify for seamless inventory and order management
- Handle product listing creation with full SEO + CRO optimization (titles, descriptions, images, keywords)
- Manage product approval processes including any restricted-category navigation for supplement SKUs
- Configure shipping, returns, and fulfillment settings in coordination with ops team
Affiliate & Creator Program
- Recruit and onboard TikTok creators and affiliates for all three brands via the TikTok Shop affiliate marketplace
- Build and manage a creator pipeline with ongoing outreach, briefing, and relationship management
- Coordinate UGC content strategy — brief creators, review content, and track performance by creator
- Identify top-performing creators and scale commission structures accordingly
- Monitor creator CVR, GMV attribution, and optimize affiliate mix
Performance & Paid Media
- Launch and manage Spark Ads to amplify top-performing organic and UGC content
- Monitor and optimize GMV TikTok Shop campaigns
- Coordinate with internal video editors (Rana, Keith) on ad creative briefs and iterations
Ongoing Management & Reporting
- Own weekly performance reporting: GMV, affiliate revenue, creator metrics
- Monitor shop health, seller ratings, and compliance — proactively resolve any policy issues or appeals
- Stay current on TikTok Shop algorithm changes, new features, and category policies
- Identify new product opportunities and surface winning SKUs for each brand
Qualifications
- 2+ years managing TikTok Shop(s) with verifiable GMV results (US market strongly preferred)
- Demonstrated experience scaling a brand from $0 to consistent monthly TikTok Shop revenue
- Hands-on affiliate/creator recruitment and management — not just oversight
- TikTok Shop product listing optimization: SEO, image CRO, keyword strategy
- Shopify + TikTok Shop integration experience
- Spark Ads setup and optimization
- Experience in health, wellness, beauty, or pet supplement categories on TikTok Shop
- Familiarity with restricted/regulated product categories and approval workflows
- Experience managing multiple shops or brands simultaneously
- Working knowledge of TikTok Shop analytics, CTR/CVR benchmarks, and attribution
- AI-native workflows — using AI tools to accelerate creator sourcing, creative briefs, or listing optimization
Preferred Skills
- You are an operator, not a consultant — you build and run things hands-on
- Highly organized with strong attention to detail across multiple brand workstreams
- Clear and proactive communicator — weekly updates, no hand-holding required
- Results-driven: you track GMV, ROAS, and CAC, not just activity metrics
- Comfortable working in a fast-paced, async-first remote environment
