Overview
Trưởng phòng cấp cao Thấu hiểu người tiêu dùng Jobs in Ho Chi Minh City, Ho Chi Minh City, Vietnam at Givaudan
Title: Trưởng phòng cấp cao Thấu hiểu người tiêu dùng
Company: Givaudan
Location: Ho Chi Minh City, Ho Chi Minh City, Vietnam
Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There’s much to learn and many to learn from, with more than 17,000 employees around the world to explore ideas and ambitions with. Every day, your talent, your innovative spirit, and your determination will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.
Overall Objective
- Design, execute and communicate market research projects and build consumer understanding in line with business objectives.
Core Responsibilities
- Project Management
- To select and recommend country and project relevant methodology with supervision of a more senior CMI manager when needed.
- Recommend evolving country relevant methodologies.
- Coordinate test sample with internal stakeholders. commissioning and set up, manage cost, quality control of field and tabulate data into standard excel template
- Data Management
- To collaborate with CMI Lead manager to ensure CMI data is stored centrally and accessible for future reference, and run diagnostic analysis based on existing data
- Act as CMI business partner on specific projects for internal stakeholders, working closely on projects throughout the development cycle, providing in-depth interpretation of results to guide fragrance development and selection and to help to build rationale to support submissions.
- Summarize and interpret quali and quanti results supported by unique country insights.
- Share country insights of both proactive and reactive projects with stakeholders Download to Regional CMI with timely country insights (Fragrance Family, home visits, benchmarking etc.)
- Update Regional Marketing with any evolving consumer behavior/product usage
- Support sales and development teams as MR expert in direct contact with clients, to discuss and review CMI methodologies and test results
Functional/ Technical Skills
- Minimum 5 years experience in consumer market insights
- Bachelors Degree in any field
- Verbal and written command of English (and local language as required)
- Proficiency in using common PC applications (word, excel, ppt)
- Proficiency in using data analysis software (SPSS, xlstat, Matlab)
- Good understanding and use of inferential and multivariate statistics and experimental design, with supervision of a more senior CMI manager when needed. Good analytical skills
- Good communication and presentation skills
- Effectively plans, leads and communicates all required functional steps in the CMI project
- Pay attention to the details
- Understands legal & regulatory guidelines/restrictions for CMI testing
- Stay up to date with latest developments/techniques in CMI profession
- Good knowledge of market dynamics and trends for specific country, category as required
- Good understanding of fragrance (olfactory families, main benchmarks etc.)
At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives.
We value the different perspectives that come from diverse cultures, backgrounds, and experiences.
Everyone — regardless of race, gender identity, sexual orientation, age, disability, culture, religion, or any personal circumstances — is warmly welcomed at Givaudan, a place where we all love to be and grow.
Every essence of you enriches our world. Join us in making a difference together.
