Overview
Creator & Influence Lead Jobs in Grenoble, Auvergne-Rhône-Alpes, France at Laboratoires üma
Title: Creator & Influence Lead
Company: Laboratoires üma
Location: Grenoble, Auvergne-Rhône-Alpes, France
Full-time · Remote (France/EU) or Hybrid · Reports to the CEO
About üma
"87% of mid-life women feel overlooked by society and by brands."
GenM, The Invisibility Report
We are building the company that ends that invisibility.
Laboratoires üma is the French brand redefining women's midlife health. The women we serve tell us the same thing, almost word for word: "I don't recognize myself anymore." Menopause will touch every woman, yet it remains one of the most underserved spaces in consumer health. We exist to change that, with science-backed, hormone-free supplements that help women understand their bodies and feel like themselves again.
We are clinically driven: our formulas are backed by real research, including our own clinical study, and developed with rigorous quality and regulatory standards. More than 100,000 women trust üma. We are profitable, growing fast, and expanding across Europe, direct-to-consumer first, with a growing pharmacy footprint.
At üma, the ambition isn't ours: it comes from the millions of women concerned, and the taboos still left to break. Our answer is to grow fast without growing heavy: a small, senior team, real territory for everyone, talent density over headcount, AI as a default. Work here is judged by what it changes, for the business and for the women we serve. We don't sell just any product, and we don't build it with just anyone: mission-fit matters as much as talent. If it's comfort you're after, there are better places. If it's usefulness, welcome.
The Opportunity
A 52-year-old woman turns on her camera and says what nobody ever told her about menopause. She's not an actress. There's no script. And that's exactly why we believe her.
Menopause is still a subject people discuss with lowered voices. A brand can shout about it; nobody will listen. But when one woman says it to another, something happens: trust isn't bought, it's passed on. That transmission is your craft.
We're hiring our first Creator & Influence Lead to build the ecosystem of voices that carry üma: content creators, ambassadors, health professionals who speak up online, and the communities where our customers find each other. You identify the right people, build relationships that last, and turn those relationships into a steady flow of authentic content and sincere recommendations. What you bring to life feeds the whole company: awareness, preference, and the raw material our creative team runs on.
In your first 6 to 12 months, success means: building a roster of creators producing for üma every month, launching an ambassador program where our most engaged customers become voices, installing a UGC pipeline that feeds the creative team without ever running dry, and turning recommendation into a source of growth we can measure.
Who You'll Work With
You report directly to the CEO. Day to day, you'll work with:
- Our Creative Strategist: your closest partner. The content you bring to life becomes their angles, and their briefs help you frame without smothering.
- Our Head of Growth, who amplifies what resonates: when a voice works, he gives it reach.
- Our Art Director, guardian of the brand: every collaboration stays true, even when it doesn't come from us.
- Our Retention & LTV Lead: your ambassadors are her most loyal customers, and vice versa. You nurture the same community from two different ends.
- Our Head of B2B & Retail: convinced pharmacists are voices too, and you cultivate them together.
- Our product & AI engineers, who power your sourcing, matching, and tracking.
What You'll Own
- The creator roster: identifying, selecting, and building long-term relationships with the creators who genuinely speak to our customer. Not the biggest audiences, the truest ones.
- The ambassador program: the journey that turns a convinced customer into an active voice, with its rituals, its attentions, and its rewards. A community you nurture, not a base you exploit.
- The UGC pipeline: the briefs, the usage rights, the delivery cadence. The content you bring to life becomes our creative team's raw material, and it must never run dry.
- Recommendation & affiliation: the programs that reward the people who talk about us, from the TikTok creator to the convinced pharmacist, with mechanics that are simple and fair.
- Earned: the coverage we don't pay for, community relays, editorial collaborations, and product seeding that sparks real conversations.
- Trust: transparent partnerships, claims that hold up in a health category, and collaborations none of which could embarrass us on a newspaper's front page.
What You'll Do
- Spot the rising voices: spend time where our customer spends hers, TikTok, Instagram, YouTube, podcasts, private groups.
- Take calls with creators: listen, frame, convince, and build collaborations where both sides win.
- Negotiate partnerships: content, rights, exclusivities, compensation, in black and white with no grey areas.
- Brief without smothering: set the frame, the promise, and the regulatory no-gos, then let each voice do its work.
- Track what resonates: which content sparks conversations, shares, and sales, and why.
- Run the ambassador program: previews, attentions, moments of community.
- Orchestrate seeding: the right products, to the right people, at the right time, without ever forcing the take.
- Tell the CEO what these voices are building, evidence in hand.
Required Experience & Skills
- 4+ years in influencer marketing, creator partnerships, or social, in DTC, beauty, or health.
- You've built a creator or ambassador program from scratch, and it outlived your first quarter.
- Creators answer your messages, and more importantly, they call you back: your reputation in the ecosystem is your first working tool.
- You read an audience beyond the numbers: engagement that matters, real community, a voice that carries.
- Negotiation doesn't scare you: content, usage rights, exclusivities, you lock things down without damaging the relationship.
- You know the rules of the game: commercial-partnership transparency, health advertising constraints, and you apply them without being asked.
- Empathy and judgment: you sense quickly who is aligned with the brand and who never will be.
- AI already helps you daily: sourcing, matching, tracking, reporting.
- Fluent French and English.
Preferred Qualifications
- Intimate knowledge of our audience: women over 45, their codes, their communities, what makes them talk to each other.
- TikTok Shop and creator affiliation: you've already turned recommendation into sales.
- Existing relationships with health professionals who speak up online.
- Experience in press relations or earned media.
- Partnerships run across multiple European markets.
What We Offer
- A rare setup: profitable company, proven product-market fit, a category with massive tailwinds, and an ecosystem of voices that's yours to build. You're our first hire dedicated to creators and influence: the seat grows as the company does. Direct line to the CEO and real weight in company-level decisions.
- Competitive package: aligned with your experience and your impact.
- A culture of autonomy & accountability: senior people, high trust, full ownership of your scope. No micro-management.
- A menopause- and women's-health-friendly workplace: we build for women's health, and we practice it internally.
- Remote from day one: full-time, remote (France/EU) or hybrid, with the freedom to work from wherever you do your best work. We care about output, not presence.
- Flexible working hours: you own your schedule the way you own your results.
- All the equipment you need: a top-tier setup so nothing slows you down.
- Two company retreats a year, plus at least one full-team day every month: remote day to day, together when it counts.
- Free üma products: for you and the women in your life: mothers, partners, sisters.
- €500/year self-care & growth budget: gym, dance class, books, courses: whatever makes you feel great and makes you grow.
- Great health coverage: for EU-based team members.
We encourage you to apply even if you don't meet every qualification listed above. Skills are built in many ways, and we'd rather meet you than miss you. All our roles are open to people with disabilities.
