Overview
Performance Manager Jobs in Melbourne, Victoria, Australia at Crumble
Title: Performance Manager
Company: Crumble
Location: Melbourne, Victoria, Australia
About Crumble
Crumble is a premium Australian cookware and kitchen-appliance brand, designed in Melbourne. We make non-toxic, PFAS-free cookware that's beautiful enough to leave on the bench — earth-tone palettes, design-first, built for everyday cooking. We've grown to 60,000+ customers by treating performance marketing and brand as the same craft, not opposing forces.
We're a small, fast-moving team. You'll have real ownership from day one.
Location
This is a hybrid role but depending on the right candidates we can work out a remote arrangement.
Role Description
We're looking for an operator to own our in-house paid acquisition end to end — Meta, Instagram and TikTok — and to be accountable for the numbers that actually matter: contribution margin, MER, CAC and blended profitability.
This is not a button-pusher seat. You'll think like a growth operator and a creative strategist: reading the account, spotting fatigue before it bleeds budget, briefing creative that converts, and scaling winners without breaking efficiency. You'll also hold our Google/Microsoft agency accountable to the same standard.
You'll also work AI-first. We run a modern, AI-heavy stack, and we expect you to use it as a force multiplier — producing more, and faster, than a traditional buyer could, without losing the taste that keeps the brand premium.
If you can hold premium brand perception and aggressive growth in the same hand, this is for you.
What you'll own
- Paid social (primary): Full-funnel Meta + TikTok — campaign architecture, budget pacing, audience strategy, scaling and pruning. You own the day-to-day.
- The P&L view: Accountable for CAC, MER, blended ROAS and contribution margin against clear internal guardrails. You optimise for profitable scale, never ROAS in a vacuum.
- Creative strategy & testing: Brief, direct and iterate with our creative team. Build testing matrices, analyse hook / hold / CTR, and turn winners into a steady refresh pipeline. (Production sits with a dedicated Motion/Video Specialist — you set the strategy and the briefs.)
- Agency management: Hold our Google/Microsoft agency to clear targets — review their work, catch waste, and make sure paid search/shopping pulls its weight alongside social.
- Offers & funnel: Test offers with discipline (we favour held-price + gift-with-purchase over deep discounting), and push on landing pages, AOV and conversion efficiency.
- Reporting & attribution: Weekly operator-style reporting. Own the blended view across Triple Whale, GA4 and Shopify, and translate it into clear actions — not dashboards for their own sake.
- AI-leveraged execution: Use AI tooling to compress the work — rapid creative concepting and video iteration (Higgsfield / Kling, image gen), hook and copy variation at volume, AI-assisted performance analysis and reporting, and competitor/market research. We care about the output and the judgment behind it, not the buzzwords.
Must-Haves
- 3+ years running paid media for a DTC ecommerce brand, ideally in premium / lifestyle / home / beauty.
- Deep, hands-on Meta Ads Manager expertise. TikTok Ads experience.
- A genuine creative eye — you can look at an ad and know why it works, and brief the fix.
- Fluency in unit economics: CAC, MER, contribution margin, AOV, payback. You're comfortable defending a scaling decision with the math.
- Strong with the stack: Meta, GA4, Shopify, and at least one blended-attribution tool.
- AI-first by default — you already use AI tools daily to ideate, analyse and ship faster, and you have the judgment to know when the output is good enough to run.
- Self-directed and remote-ready — you move things forward without being managed.
Nice to Have
- Australian market experience, or cookware / homewares / appliances.
- Klaviyo / lifecycle exposure.
- Google Ads / Microsoft Ads literacy (enough to keep an agency honest).
- Experience with AI creative tooling (e.g. Higgsfield / Kling, Midjourney or equivalent, ElevenLabs) and AI-assisted ad-ops or analysis workflows.
What success looks like:
- 30 days: Fully up to speed on the account. You've audited every active campaign, killed obvious waste, and given us a clear read on what's working, what's fatiguing, and where the easy margin is.
- 60 days: A live creative testing cadence with a real winner pipeline. Reporting rhythm established. Agency operating to defined targets.
- 90 days: Holding or improving blended efficiency while scaling spend — and you've found at least one repeatable scaling lever (an underbudgeted angle, audience, or offer structure).
How we work
Remote, founder-led, lean. Short feedback loops, high trust, low bureaucracy. We care about taste as much as throughput — we'd rather grow a brand worth buying than chase the cheapest click.
How to apply
Send through:
1. A short note on a paid account you scaled — what you did and what the numbers did.
2. One ad you think is great and one you think is bad, and why.
3. One way you use AI in your day-to-day that genuinely changed your output.
4. Your CV / portfolio.
