Overview
UX Content Writer – Marketing Jobs in Toronto, Canada at International Financial Group
Our client, a Top 5 bank in Canada is looking to hire a UX Content Writer – Marketing for an initial 6 months contract with a high possibility of extension and conversion. This role is 2-3 days a week in the office in downtown Toronto.
Content Writing & Copy Development
- Craft high-impact UX content for mass marketing offer splash pages, ads, and emails.
- Develop detailed copy decks for:
- Homepage & product pages
- Online Banking (OLB) spaces
- Headless ad spaces in OLB
- Mobile app & mobile web
- Digital application pages
- Net new splash pages
- A/B test ads and splash pages
- Personalized direct offers & Braze in-app messages
- Email campaigns, Google paid search ads, mobile spotlight stories, carousels, TOO & MTO ads
Content Governance & Compliance
- Ensure all content aligns with banks brand voice and follows the editorial style guide.
- Document precise technical elements in copy decks for development and quality assurance teams.
- Adhere to WCAG accessibility standards to ensure content is inclusive and compliant.
- Collaborate with legal and compliance teams to navigate regulatory content requirements.
Collaboration & Workflow Management
- Work within an Agile pod and contribute to scrum/Kanban workflows.
- Use JIRA & Confluence to track tasks and collaborate with cross-functional teams.
- Provide content recommendations based on UX best practices and optimization strategies.
- Participate in A/B testing and iterate content based on performance insights.
Must-Have Skills
- 3-5+ years of UX content writing experience focused on websites and email marketing (not blogs/social media).
- Strong ability to document technical elements within a structured copy deck.
- Proficiency in MS Office 365, JIRA, and Confluence
. - Working knowledge of WCAG accessibility standards.
- Basic understanding of SEO
, legal review processes, Agile workflows, development, and QA processes.
Nice to Have
- Experience with Adobe Experience Manager (AEM).
- Understanding of UX design principles for enhanced content usability.
- Familiarity with Figma or similar graphic design tools.
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Title: UX Content Writer – Marketing
Company: International Financial Group
Location: Toronto, Canada
Category:
