Overview
Influencer Marketing Intern Jobs in Ho Chi Minh City, Vietnam at redBus
Title: Influencer Marketing Intern
Company: redBus
Location: Ho Chi Minh City, Vietnam
ROLE PURPOSE
Execute KOL (influencer) marketing initiatives end-to-end for redBus, from identification to briefing of KOLs to the final execution and tracking campaign performance.
RESPONSIBILITIES
KOL & Influencer Marketing
- Research and identify relevant KOLs, creators, and influencers aligned with redBus target audience in Vietnam.
- Assist in outreach, communication, and coordination with creators for collaborations and campaigns.
- Support the execution of KOL campaigns, including briefing creators, managing deliverables, and ensuring timelines are met.
- Maintain and update a KOL database including performance insights and partnership history.
Campaign & Marketing Support
- Assist the marketing team in planning and executing influencer-driven campaigns, product launches, and promotional activities.
- Assist in coordinating with internal teams (brand, performance marketing, creative) to ensure campaigns are executed smoothly.
Performance Tracking
- Assist in tracking and analyzing KOL campaign performance metrics such as reach, engagement, installs, and traffic.
- Assist in preparing campaign summaries and reports to evaluate effectiveness and suggest improvements.
Social Media
- Support social media activities when required for KOL campaigns, including reposting creator content or assisting campaign amplification.
- Monitor trends on platforms such as TikTok, Instagram, and Facebook to identify potential creators and content opportunities.
REQUIREMENTS
- Open for Last Year Students or Fresh Graduates with 0-1 year full-time experience.
- Pursuing Minimum Diploma Degree from any study background
- Demonstrated experience managing social media platforms for brands from previous internship and school projects, with a strong understanding of platform best practices and algorithms.
- Strong interest in influencer marketing, digital campaigns, and creator economy.
- Familiarity with platforms such as TikTok, Instagram, and YouTube, especially creator ecosystems.
- Excellent written and verbal communication skills in English and Vietnamese, with the ability to craft compelling and engaging content for various audiences.
- Strategic thinking and problem-solving skills, with a passion for staying ahead of social media trends and exploring new opportunities.
- Enthusiasm for the communications industry and a desire to continuously learn and grow within the field.
